With the rapid development of the small construction machinery market, brand upgrading has become an important part of industry competition. As an internationally recognized Chinese construction machinery manufacturer, rippa has always been committed to providing users with better equipment and services through technological innovation and product optimization. Recently, rippa has comprehensively upgraded molds, car stickers, keys and front covers to bring customers higher use value and brand experience.
1. Mold upgrade: higher precision and efficiency
On January 20, 2025, the technical department of rippa Group officially approved the design and mold opening plan of the R10-6 casting real counterweight mold and completed the first production verification of the mold. The development and production of this mold marks an important step for rippa group in improving the manufacturing accuracy and performance of small excavator counterweights.
According to technical documents, the R10-6 counterweight mold is designed for the R10-5 series excavators and is made of high-quality cast iron materials. The weight of a single counterweight is about 45 kg. The mold design includes structures such as M14 lifting holes and gap installation guardrails. These innovative designs further optimize the installation convenience and safety of the counterweight, while meeting the high requirements for counterweight stability in different working environments.
2. Upgraded car sticker design: a brand new brand image
This move aims to enhance the recognition of the RIPPA brand in the global market and further consolidate the company’s influence in the industry through a unified brand logo display. The announcement clarified the specific styles of LOGO posting, which are divided into two forms: one is a circular logo on the front of the product, and the other is the RIPPA brand words marked on the fuselage. Both logos have significant brand recognition and fully demonstrate the high quality and professionalism of Rippa products.
According to the company’s requirements, from February 15, 2025, all products that do not post the company’s LOGO as required will not be able to leave the factory. Through this move, Rippa will not only further enhance the global visibility of the brand, but also provide partners and customers with a more unified and professional brand image experience.
3. Key upgrade: intelligence and security coexist
According to the content of the notice, RIPPA excavators delivered from March 2025 will no longer use the old version of the key, but will use two new types of universal keys: one is a universal key for brand models with the RIPPA brand LOGO; the other is a universal key for other models without the LOGO. The two keys will be uniformly distributed by the company’s warehouse to ensure the standardization and consistency of the delivery process.
This key standardization upgrade not only improves the product image and brand recognition, but also effectively solves the inconvenience caused by mismatched keys for customers, demonstrating the rippa group’s high attention to product details and user experience.
4. Front cover optimization: double upgrade of structure and design
Recently, Rippa excavator manufacturer actively responded to customer feedback and comprehensively upgraded and improved the front cover of the QD114A model. This improvement is aimed at solving the problem of easy damage to the front cover encountered by customers during use, and improving the overall performance and service life of the excavator by increasing the strength and stability of the front cover.
According to Rippa excavator manufacturer, the QD114A front cover enhancement and improvement version has made many innovations in design and manufacturing. First, the thickness of the front cover has been significantly increased, thereby improving its impact and wear resistance. This improvement allows the excavator to maintain excellent stability and durability under harsh working conditions.
5. Future Outlook: Continuous Innovation, Going International
RIPPA’s upgrade this time is just a starting point for brand development. In the future, RIPPA will continue to invest in research and development and design, and continue to meet the needs of global customers through smarter and more efficient equipment. At the same time, RIPPA will continue to optimize marketing and services to provide customers with better products and all-round support.
Summary
Through the comprehensive upgrade of molds, car stickers, keys and front covers, RIPPA has demonstrated its innovative strength as a Chinese construction machinery manufacturer. These optimizations not only improve the performance and appearance of the equipment, but also deepen RIPPA’s brand influence in domestic and foreign markets. In the future, RIPPA will continue to help customers achieve outstanding performance in engineering projects with the concept of “craftsmanufacturing and serving the world”.
If you want to learn more about RIPPA’s products and upgrades, please visit [RIPPA official website](https://rippaexcavator.com).
Tel: +8615628788742
Email: contact02@rippa.com
WhatsApp: Rippa Excavator
Address: The sixth industrial park,Jining city,Shandong Province,China